For all that people fret about the Premier League and Champions League (European edition) eating into Major League Soccer’s share of the TV market, that’s really a problem you can’t fix. You could turn MLS into a European-style league on the European calendar (minus Scandinavia) with European players tomorrow, and many people are still going to prioritize Manchester United-Arsenal over Chicago-Toronto. You could spend all of Phil Anschutz’s accumulated wealth on MLS salaries, and while you’d probably sell out most MLS venues and possibly double the ratings, any soccer fan who’s awake and not on a soccer field on a Saturday morning in March is going to flip on the TV and listen to Rebecca Lowe talk about today’s matchups.
A more reasonable goal is to make MLS the best league in CONCACAF. It won’t start a sea change in MLS media presence — MLS already draws decent numbers on Spanish-language TV — but it’ll help.
In the wake of Montreal’s strong but ultimately doomed challenge for the CONCACAF title, Taylor Twellman tossed out some charts:
— Taylor Twellman (@TaylorTwellman) April 30, 2015
In short: MLS is getting elite talent with the Designated Player rule. It’s the rest of the roster in which Liga MX outspends MLS.
To which Dan Loney replied with an old saying: “Doubling Kelly Gray’s salary would not have made Kelly Gray twice as good.”
Flip, perhaps — that’s Dan’s style. But because he’s writing a typically epic blog post and not a Tweet, he develops the point: “Look, here’s the current list of Yanks Abroad. The most significant names MLS is missing out on would require outbidding not just LigaMX, but in many cases teams in the Bundesliga and the Premiership. Frankly, there aren’t that many guys who would be worth getting into a bidding war over, and equally frankly, the more guys that play abroad, the more spots there will be for unproven, overlooked players in MLS. We’re better off with those guys staying abroad, and if the occasional ass-kicking at the hands of Club America is the price of a stronger national team pool, I for one am prepared to get over it.”
I’ll add another wrinkle: Some youth coaches are going to push their most heralded prospects overseas so they can be stuck in limbo because MLS clubs are a bunch of poopy pants, nyah nyah nyah nyah nyah. (Not saying the “nyahs” apply specifically to anyone who coached Ben Lederman. Just saying some coaches really have it in for MLS, and I don’t think they’ll be persuaded by a change in the salary rules.)
Let’s leave that aside for now and just consider the proposition Twellman’s making here. Let’s say MLS clubs could match the best of Liga MX by bringing up those rank-and-file salaries.
In a Liga MX team with a $6.5 million salary budget, everyone in the starting lineup makes at least $215,000. The bench players (who made the 18 for a given day) make $155-$215K. Three more players (Nos. 18-21 on the roster) make $100K, three more make scraps.
Now take the MLS salary data — unfortunately, due to the last-minute CBA scrambling, the latest data we have is from September, but that’ll do.
Now let’s take FC Dallas as a random example:
[table id=38 /]
You could also take a bigger spender like Los Angeles and try to compare it to the biggest-spending Liga MX club in Twellman’s charts.
So, bloggers, here’s your assignment. Find all the players who would fit these spots. You can use the Yanks Abroad list above, or you can shop globally.
Which leads to another question: Do you ditch or raise international player limits? And how does that affect MLS as a place to develop U.S. talent?
I’m not buying the “Oh, more good athletes will pursue soccer with better salaries, so we’d have Chad Johnson playing center back for $515,000” argument. That’s not reality.
Within the parameters of the real world, can we make MLS teams CONCACAF winners here?