At espnW, former WNBA president Val Ackerman explores women’s sports on TV with consultant Neil Pilson, who mixes some blunt assessments of the broadcasting landscape with a couple of interesting ideas, such as this:
One possibility would be to have [the channel] show more than just women’s sports. See if you could link with women’s health. See if you could link to some form of children’s programming that would link daughters and mothers together.
So would a women’s sports and fitness channel make sense? Particularly if it’s part of a larger sports/entertainment company that offers cross-promotion? (In other words, the dedicated channel would show a lot of women’s sports, while the “main” channel would pick up big events and highlights.)
And if ESPN doesn’t do it, would Fox (now launching a full-fledged ESPN rival) or NBC (building on soccer and Olympic sports) consider it?